unique social marketing

Simply put, social marketing is the application of marketing combined with other elements such as service re-design to achieve specific behavioural goals for a social good.

As public sector and healthcare experts, Unique has been carrying out social marketing for its sector clients for many years.

Acutely aware of ongoing developments in the field of social marketing, Unique develops and monitors its projects to ensure that they meet and exceed National Social Marketing Centre benchmarking criteria. Unique is committed to:

• Evidence-based practice, placing research at the centre of its projects
• Effective market segmentation. One size does not fit all.
• Conducting full evaluation to build on an organisation’s body of knowledge around social marketing
• Ensuring an innovative intervention / marketing mix in its solutions