Unique is a specialist in research, particularly for the public sector.
We understand the public sector's research challenges and the importance of justifying recommendations with robust evidence. Unique delivers this via a multi-methodology approach that strives to look at an issue from all angles.
We utilise new research methodologies, online groups, forums and creative workshop techniques alongside traditional ones, enabling a deeper understanding of how people think, and why they behave the way they do.
Any project we work on has senior level support throughout and every member of the project team has been a 'client' at some stage in their career. We will deliver your project in as convenient a way as possible to you.
Our combined research and communication skills means that Unique is a one stop shop, providing a smooth transition from research findings to communication recommendations and implementation. This avoids the time consuming process of digesting research findings, briefing a new agency and then holding their hand to ensure research insight is accurately interpreted.
Using Unique will also provide an easy 'loop back' to test marketing through further research (developing marketing is often a multi-stage process). Testing different executions with the target audience to allow fine tuning, which is an invaluable part of delivering an impactful message.
In everything that we do, actionable recommendations are delivered instead of just 'nice to know' insights.