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                        <title>Unique Creative Communications updates</title> 
	                        <link>http://www.uniquecc.co.uk/rssfeed.php</link> 
	                        <description>Updates from Unique Creative Communications</description> 
	                        <language>English</language> 
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					<category>Comments</category>
	                <title>Comments - New case study uploaded</title> 
	                <link>http://www.uniquecc.co.uk/updates.php#New+case+study+uploaded</link> 
	                <description><![CDATA[Unique Creative Communications did a lot of public relations work with private sector healthcare provider, Netcare.<br /><br /><a href='http://www.uniquecc.co.uk/updates.php#New+case+study+uploaded'>Read More...</a>]]></description> 
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					<category>News</category>
	                <title>News - Unique launches new website</title> 
	                <link>http://www.uniquecc.co.uk/updates.php#Unique+launches+new+website</link> 
	                <description><![CDATA[Today Unique Creative Communications launches its re-developed website – and a core new service.<br /><br /><a href='http://www.uniquecc.co.uk/updates.php#Unique+launches+new+website'>Read More...</a>]]></description> 
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					<category>Comments</category>
	                <title>Comments - Adapt or die?</title> 
	                <link>http://www.uniquecc.co.uk/updates.php#Adapt+or+die%3F</link> 
	                <description><![CDATA[I've been editing a think piece from our 'retail guru' client Sue Benson. Sue and her business partner Dorina D'Ambrosio run The Market Creative, which specialises in shopper marketing – anything from designing eye-catching packaging to developing clever new retail concepts.<br /><br /><a href='http://www.uniquecc.co.uk/updates.php#Adapt+or+die%3F'>Read More...</a>]]></description> 
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					<category>News</category>
	                <title>News - A warm welcome to Clare...</title> 
	                <link>http://www.uniquecc.co.uk/updates.php#A+warm+welcome+to+Clare...</link> 
	                <description><![CDATA[I’m delighted that highly-regarded PR professional Clare Schofield has joined Unique as Director of Communications. We’ll be working in partnership to run the agency day-to-day.<br /><br /><a href='http://www.uniquecc.co.uk/updates.php#A+warm+welcome+to+Clare...'>Read More...</a>]]></description> 
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					<category>Comments</category>
	                <title>Comments - Unique delivers 'flu pandemic media training</title> 
	                <link>http://www.uniquecc.co.uk/updates.php#Unique+delivers+%27flu+pandemic+media+training</link> 
	                <description><![CDATA[More than just about anyone, the North West Ambulance Service knows how to handle a crisis.<br /><br /><a href='http://www.uniquecc.co.uk/updates.php#Unique+delivers+%27flu+pandemic+media+training'>Read More...</a>]]></description> 
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					<category>Comments</category>
	                <title>Comments - Helping collaborations to work</title> 
	                <link>http://www.uniquecc.co.uk/updates.php#Helping+collaborations+to+work</link> 
	                <description><![CDATA[I’ve been lucky in recent times to do some really satisfying work with clients who needed help to bring organisations together, find shared goals, then set about delivering them. They’ve recognised that it’s often easier when you have somebody involved who is independent and who can act as an honest broker.<br /><br /><a href='http://www.uniquecc.co.uk/updates.php#Helping+collaborations+to+work'>Read More...</a>]]></description> 
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					<category>Comments</category>
	                <title>Comments - When 'budget' = false economics</title> 
	                <link>http://www.uniquecc.co.uk/updates.php#When+%27budget%27+%3D+false+economics</link> 
	                <description><![CDATA[The apparent emerging market for so-called ‘budget PR’ undoubtedly owes much to the current economic downturn. <br /><br /><a href='http://www.uniquecc.co.uk/updates.php#When+%27budget%27+%3D+false+economics'>Read More...</a>]]></description> 
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					<category>Advice</category>
	                <title>Advice - A major crisis can change everything: interim communications support</title> 
	                <link>http://www.uniquecc.co.uk/updates.php#A+major+crisis+can+change+everything%3A+interim+communications+support</link> 
	                <description><![CDATA[The swine ‘flu pandemic has highlighted the importance of contingency planning.  NHS communications departments have moved quickly to manage public information and quell panic – but while the focus is on fighting fires, who is holding the fort?<br /><br /><a href='http://www.uniquecc.co.uk/updates.php#A+major+crisis+can+change+everything%3A+interim+communications+support'>Read More...</a>]]></description> 
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					<category>Comments</category>
	                <title>Comments - Twitter ye not?</title> 
	                <link>http://www.uniquecc.co.uk/updates.php#Twitter+ye+not%3F</link> 
	                <description><![CDATA[To most of the uninitiated, Twitter = Stephen Fry. And they would have a point because nobody in the UK has done more to popularise the mini-blogging tool, which enables millions to let the world in on what they’re thinking in 140 characters or fewer.<br /><br /><a href='http://www.uniquecc.co.uk/updates.php#Twitter+ye+not%3F'>Read More...</a>]]></description> 
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					<category>Comments</category>
	                <title>Comments - NHS spend will need TLC - and brave decisions</title> 
	                <link>http://www.uniquecc.co.uk/updates.php#NHS+spend+will+need+TLC+-+and+brave+decisions</link> 
	                <description><![CDATA[Many people might find the current political rumpus about who’s planning to cut which public services – particularly the NHS - a bit of a turn-off. <br /><br /><a href='http://www.uniquecc.co.uk/updates.php#NHS+spend+will+need+TLC+-+and+brave+decisions'>Read More...</a>]]></description> 
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					<category>Comments</category>
	                <title>Comments - Registering a protest</title> 
	                <link>http://www.uniquecc.co.uk/updates.php#Registering+a+protest</link> 
	                <description><![CDATA[Until last Thursday, I’d never bothered to vote in a European election. General elections, yes, local elections, sometimes. Health, education, local services – they all have a huge bearing on my life, and that of my young daughter.<br /><br /><a href='http://www.uniquecc.co.uk/updates.php#Registering+a+protest'>Read More...</a>]]></description> 
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